How to get high quality freelance jobs with the skills you already have

A magnifying glass kept against a multicoloured background

If you are looking for a magical formula that will help you accelerate your freelancing career, don’t let anyone fool you to believe that one exists. However, if you are struggling to get freelance jobs consistently, don’t know where to begin your search or are doubtful of your capabilities and think you don’t have the requisite skills to become a successful freelancer, this article is just for you.

 

The common route: Gig Hunt

 

The common route to search for freelance jobs is to be active on all freelancing platforms and constantly bid for gigs. You have probably done this already and have also found some success. You might have also directed a few clients to go through Fiverr or Upwork even though you found them or they found you elsewhere. I once did this too and sacrificed 20% of the project fee in the hopes that the 5-star rating (which I was confident of getting) will attract more clients. Well, it just attracted many people who wasted a lot of my time. Remember, time is valuable and so are you.

 

The less taken route: Identify and Impress

 

Now let’s talk about the less taken route — one that popular freelancing blogs don’t talk about — finding companies or individuals you’d like to work with. For lack of a better term, I call this approach Identify and Impress. Here’s a breakdown of what it entails:

 

  1. You have limited time and want at least one stable client who either offers consistent work or agrees to a monthly contract for an ongoing task.
  2. You are willing to provide value first and negotiate later.
  3. You care about your client’s success as much as you care about your own.
  4. You want to be a specialist and build your expertise in one or two niches.
  5. You are open to doing things that you don’t necessarily enjoy but are good at.

 

Here’s how you can Identify and Impress

Identify who you’d like to work with based on your interests, skill set and the value that you can add. Companies of all sizes are on the lookout for specialists who can help them alleviate what prevents growth or elevate that fuels it. It’s on you to figure out who can benefit the most from what you have to offer, while also ensuring that your own interests are aligned.

 

Let’s assume that your goal is to become a Facebook Ads expert and Fashion is one of your niches. The obvious thing to do is to identify relevant brands that can benefit from your core service, that is, running ads across Facebook’s products. What’s not so obvious is to ascertain which brands can benefit the most by hiring you, or in other words, who you can impress the most. So how exactly do you do that? It’s the R word that is very often given little or no importance in the freelancing world — Research.

 

As someone who has been on the other side of the fence, I cannot stress the importance of researching before reaching out. The only sure shot way to a stellar first impression is to dig deep to find what challenges one is facing and offer a solution rather than pitching your service.

 

Not “Hey, it looks like you don’t run regular ads on Facebook; I can help you do that.

But “Hey, it looks like you can really use a better headline for your homepage as xyz doesn’t explain your core proposition very well. Here’s what I came up withzyx; would love to hear what you think!

 

That is sure to Impress even if the reader might not like the proposed headline. This approach helps you differentiate yourself from the rest and even if it doesn’t bear fruit in the short-run, chances are high that if the prospect is in need of your services in the near future, they will get in touch with you.

 

Cut the noise out

Acquire a new skill. Take that course. Enrol in that bootcamp. Learn some SEO, copywriting, programming, data analysis and design. Be the equivalent of a human swiss army knife. Fuck that.

The internet is full of such advice. Unfortunately, it isn’t the best advice for those looking to make a meaningful living or some side income via freelance jobs. While it is very important to be on a path of constant learning to stay ahead of the curve, it is equally important to be really freaking good at one or two (or maybe three) things. And the things you are really good at must complement each other in a way that you can portray yourself as a box of ingredients, each of which is necessary to prepare that dish perfectly.

So just focus on what you’re already good and invest on honing your skills instead of spending valuable time and resources learning that hot new skill (read coding) that brings the promise of an income you have always dreamt of.

 

A final piece of advice

Since you’ve read so far, I am assuming that you already have some monetizable skill and now understand how to Identify and Impress clients to get quality freelance jobs. One more thing you must keep in mind is that sometimes you might have to go below your expected rates to acquire meaningful work that you not only enjoy doing but also puts you on a path of high growth. It will take some time but eventually, you will get to a point where you have a pipeline full of prospects who are also willing to pay the full price for your expertise. Until then, it won’t hurt to assume that you are worth nothing.

 

Whether you liked reading this article or didn’t, I would love to hear from you!

 

Don't miss out!

Learn what it takes to work and travel at the same time. Sign up for travel stories, tips on remote working and best practices to make the transition to a remote lifestyle.

Invalid email address
Spam? What’s that?

Comments

    1. Post
      Author
      Arpit

      You will know by estimating the value that your work generates for your client. Think about the additional revenue or savings that your work might bring in and based on that price your services. Remember, you need to value your time and your work before others begin to do the same. Good Luck!

  1. Clarence Fausnaugh

    I like what you guys are up too. Such clever work and reporting! Carry on the superb works guys I have incorporated you guys to my blogroll. I think it’ll improve the value of my web site 🙂

    1. Post
      Author
    1. Post
      Author
  2. sushi by 7-11

    Please let me know if you’re looking for a writer for your blog.
    You have some really good posts and I feel
    I would be a good asset. If you ever want to take some of the load off, I’d really
    like to write some articles for your blog in exchange for a link back to mine.
    Please shoot me an e-mail if interested. Kudos! http://kadenceorlando.com

    1. Post
      Author
      Arpit

      Thanks for your feedback and interest in contributing to LetsHead. Can you share a link to your blog? This link takes me to a restaurant’s website.

  3. Lucia

    Thanks on your marvelous posting! I quite enjoyed reading it, you’re a great
    author.I will always bookmark your blog and will often come
    back in the future. I want to encourage you to ultimately continue your great work,
    have a nice afternoon!

    1. Post
      Author
  4. pozycjonowanie stron

    *An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!

    1. Post
      Author
  5. pozycjonowanie stron

    *I?m impressed, I must say. Really rarely do I encounter a blog that?s both educative and entertaining, and let me tell you, you have hit the nail on the head. Your idea is outstanding; the issue is something that not enough people are speaking intelligently about. I am very happy that I stumbled across this in my search for something relating to this.

    1. Post
      Author

Leave a Reply

Your email address will not be published. Required fields are marked *